The site is located in a strong commercial area with a mix of national, regional, and local businesses. The property is located near the intersection of Fire Tower Rd (20,000 AADT) & Memorial Drive (33,000 AADT). On this corner sits Pitt Community College, who has 9,000 students. This part of the Greenville market has seen the most growth over the past few years and is considered by many national retailers to be a top choice for site selection.
West Fire Tower Village offers retail spaces with frontage on Fire Tower Road, and flex spaces in the back which access onto Humber Drive.