Paradise Plaza is located East of Tatum Boulevard and Cactus Road within the Paradise Valley Mall redevelopment trade area (now called PV). Paradise Plaza has a great mix of home improvement stores, health & wellness services and educational tenants.

• 27% of the surrounding population is classified as a segment called Old & Newcomers which have a median age of 39 and have an average household size of 2.12.
• The PV redevelopment will include a Whole Foods Market, a dine-in Harkin’s luxury theater and multi-family residential. This project is currently under construction now.
• This trade area includes several national Tenants such as: Target, Walmart, Costco, Hobby Lobby, Big 5 and REI.